About
Eldris is an applied AI firm. We advise leaders on consequential AI decisions, conduct original research into how people come to use AI, and build OOMU, the Mac app that puts it to work. Each of the three informs the other two.
What the firm does
Three kinds of work, each with a clear scope.
Advisory
Assessments, decision memos, and executive briefings for leaders, boards, and the advisors around them, with delivery oversight when it is wanted.
Research
Two programs, on enterprise and consumer adoption. Commissioned studies, and reports that are free to download or licensed for internal use.
OOMU®
A native Mac app, free to use, including at work. OOMU Control and scoped implementation for organizations.
Dr. Jeffrey Allan
Founder & CEO, Eldris
Maker of OOMU®
The founder
Dr. Allan founded Eldris and built OOMU from the ground up. He is also Director of the Institute for Responsible Technology and Artificial Intelligence and Chair of the School of Business and Leadership at Nazareth University.
His experience covers each side of the firm's work. He has built software and taken two technology startups through to exit. He has spent fifteen years working in Asia and held senior roles in multinational companies. He has worked on technology policy at the state and federal level. And his doctoral research is on applied AI in the multinational enterprise.
University roles are listed for identification only and do not imply the university's endorsement of Eldris or its services.
The team
Dr. Allan built OOMU from the ground up. The team now contributes across the software, the advisory work, and the research, and the titles are the plain description rather than the impressive one.
How we work
A client buys the analysis, and a research sponsor buys the study, not the result. When the evidence does not support the preferred direction, they hear it from us.
If a position cannot be explained to a director or a legislator in their own words, it is not finished. The same rule governs the product.
The person who forms the view is the person in the room when it is questioned.
Engagements are confidential by default. We do not publish client work or trade on client names.
Open source
Eldris maintains MacDown SE, the Apple Silicon continuation of MacDown, the native Mac Markdown editor whose development stopped in 2020. We rebuilt it for current hardware, put a Model Context Protocol server inside it so any AI client can work in the document you have open, and kept it MIT licensed.
It earns the firm nothing, and it is not meant to. We use the app, the app needed a maintainer, and a firm that has opinions about software should maintain some of it in the open.
The name
Eldris comes from Scandinavian roots: eld, fire, and ris, guardian. A protective fire gives light and warmth to the people gathered around it, and keeps watch on everything beyond it. That is the standard we hold the work to.
An advisory decision, a research question, or the software. A short description is enough to start.
