Consumer AI Trust Is Task Specific
An executive guide to deciding what consumers will let an assistant do across assistance, transaction approval, and standing authority.
Research
Eldris studies why access to AI so often stops short of use, in organizations and in people's own lives. Commission a study designed around your question, or license reports for use inside your organization.
Research programs
Why does access to AI so often stop short of use? Each program holds a series of bounded studies, not one study of everything.
People inside organizations, deciding whether to use AI for their work. Their choices are shaped by roles, incentives, accountability, and the need to coordinate with others, and by what the organization rewards or punishes.
Illustrative question, not a finalized study
What keeps an employee who has access to AI from using it for a particular work task?
Individuals deciding whether AI is worth using for their own tasks. Their choices depend on personal circumstances and on the task itself, which differ from one person, and one task, to the next.
Illustrative question, not a finalized study
When does a consumer try AI once but decline to use it again for the same task?
How a study is framed
In both programs, someone decides whether to use AI. What differs is the context around that decision, so each study pins down four things before any fieldwork begins.
The specific choice being studied: to try AI, to keep using it, to trust its output, or to hand it a task.
Who is making that choice, described precisely enough that the findings say who they apply to and who they do not.
The work in question. People use AI for one task and refuse it for the next, so a study about "AI in general" answers very little.
What the study covers and what it leaves out, stated up front, so nobody stretches the result further than the evidence goes.
An organization that needs evidence about how its people, or its customers, come to use AI can commission a study. The work is scoped together and agreed in writing before it begins.
Rights, exclusivity, publication, and how research independence is protected are scoped case by case for each commission. Nothing on this page sets standard terms.
Each Eldris report is either free to download or licensed for use inside your organization, for teams that want the evidence without commissioning a study of their own. The scope and terms of a license are agreed before the report is delivered.
If you need evidence on a topic we have not covered, tell us what it is and who would read it. It helps decide what we study next.
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Methods and quality
Each study's design will specify how participants are sampled, what is measured, how the analysis is done, what the limitations are, and what review the work receives. Studies use original fieldwork with recruited participants, sampled to match the population each study defines.
Whether a particular study is preregistered, externally reviewed, or submitted for peer-reviewed publication will be stated for that study, as it actually happens. We will not describe a study as validated, published, or peer reviewed until it is.
A finding is only as useful as the honesty about its limits.
Research and commentary
Eldris also publishes commentary: decision briefs, policy notes, and observations from building software. That writing is argument and experience. It is not research evidence, and it is never sold as a report.
Tell us the decision you need to understand and who makes it. A short description is enough to start.