Local AI and the economics of running it
What actually changes when inference runs on hardware an organization already owns, and where the cloud still earns its cost.
Press and speaking
Press and speaking.
Boilerplate, a short biography, a fact sheet, the topics Dr. Allan speaks to, and the brand assets. If you are working to a deadline, say so in the first line of your message.
Boilerplate
The paragraph at the bottom of the release.
Eldris combines senior advisory, original research, and OOMU software to help people and organizations make informed decisions about AI. The firm advises leaders and boards on consequential AI decisions, runs two research programs on enterprise and consumer AI adoption, and builds OOMU, a native Mac app that runs everyday AI work on the computer a person already owns. Founded by Dr. Jeffrey Allan, the firm connects practical technical work with independent analysis.
Please use "firm" rather than "startup" or "agency," and "Dr. Allan" on second reference.
Dr. Jeffrey Allan
Founder & CEO, Eldris
Short biography
Dr. Jeffrey Allan
Dr. Jeffrey Allan is Founder & CEO of Eldris and the maker of OOMU®, which he built from the ground up. He is Director of the Institute for Responsible Technology and Artificial Intelligence and Chair of the School of Business and Leadership at Nazareth University. He is the author of AI in Business For Dummies and co-author of Writing AI Prompts For Dummies, both published by Wiley. His experience includes two technology startup exits, fifteen years in Asia, senior multinational roles, and state and federal technology policy work.
University roles are listed for identification only and do not imply the university's endorsement of Eldris or its services.
Fact sheet
The details reporters ask for.
- What Eldris is An applied AI firm with three lines of work: senior advisory on AI decisions, original research on AI adoption, and OOMU software.
- Leadership Founded and led by Dr. Jeffrey Allan, Founder & CEO.
- Name Eldris takes an initial capital only. It derives from Scandinavian roots: eld, fire, and ris, guardian.
- Open source Eldris maintains MacDown SE, the Apple Silicon continuation of the MacDown Markdown editor, under the MIT license, with a Model Context Protocol server built in.
Advisory
- For Leaders, boards, investors, and the advisors around them, facing a consequential AI decision.
- Delivers Scoped assessments, decision memos, executive and board briefings, and delivery oversight.
- Approach Senior-led and team-backed. The conclusion follows the evidence, including when it does not support the preferred direction.
Research
- Programs The Enterprise AI Adoption Gap and the Consumer AI Adoption Gap.
- Question Why access to AI so often stops short of use, studied one decision, population, and task at a time.
- Offered as Commissioned studies, and reports that are free to download or licensed for internal use.
OOMU®
- What it is A native Mac app that runs everyday AI work on the user's own computer, and uses a cloud model only when the user allows it.
- Platform Beta 3, for Apple Silicon Macs running macOS 14 or later. No Intel or Windows version, by design.
- Price Free, including commercial use; cloud models are billed by the user's provider. OOMU Control and implementation are paid.
OOMU is styled in capitals and is a registered trademark of Eldris.
Speaking and comment
What Dr. Allan can speak to.
On the record, on background, or on a panel. He will also say when a question is outside what he can speak to usefully.
Agentic systems and human approval
What it takes to let software act on someone's behalf safely, and how that holds up outside a controlled demonstration.
AI policy and what a rule does inside a company
Drawn from state and federal technology policy work and from running a product that has to live with the rules.
AI in the multinational enterprise
The subject of his doctoral research, and of fifteen years working in Asia.
Boards, diligence, and AI claims
How directors and investors should test an AI business case, and where those cases usually fail.
Why access to AI stops short of use
The question behind the firm's research programs: why people who have AI available so often decline to use it for the work in front of them.
The raven is the Eldris mark. It is a single black shape and should be reproduced in solid black on light backgrounds or solid white on dark ones, with nothing added to it. The wordmark is set in Outfit Bold.
Please do not recolor the mark, apply effects to it, set it inside a container shape, or rebuild it as an outline. It has no symbolic program attached to it, so there is no raven lore to repeat.
For OOMU product screenshots, the app icon, and the OOMU mark, use the assets on oomu.ai. Anything you need that is not on either site, ask and we will tell you whether it exists.
On deadline?
Say so in the first line, with the outlet and the time you need a reply by.