Local AI and the economics of running it
What actually changes when inference runs on hardware an organization already owns, and where the cloud still earns its cost.
Press
Everything a story needs, in one place.
Boilerplate, a fact sheet, the topics we can speak to, and the brand assets. If you are working to a deadline, say so in the first line and it moves to the top of the pile.
Boilerplate
The paragraph at the bottom of the release.
Eldris is an applied AI firm. It builds OOMU, a Mac app that puts AI agents to work on the computer a person already owns, running everyday work locally, showing every step before it runs, and asking before it acts. OOMU is free to use, including at work; the paid product is OOMU Control, for organizations that need to govern it centrally. Eldris also advises boards, counsel, investors, and policymakers on consequential AI decisions. The firm was founded by Dr. Jeffrey Allan, whose doctoral research is on applied AI in the multinational enterprise and who is the author of two bestselling AI books for Wiley.
Please use "firm" rather than "startup" or "agency," and "Dr. Allan" on second reference.
Fact sheet
The details reporters ask for.
- What Eldris is An applied AI firm. It builds software, operates it, and advises on consequential AI decisions. Founded by Dr. Jeffrey Allan.
- What OOMU is A Mac app that turns work a person repeats into workflows they can read, change, and approve. Everyday work runs locally on the machine; cloud models are used only with the user's own key and explicit decision.
- Requirements An Apple Silicon Mac, M1 or later, 8 GB of memory or more, and a few gigabytes of disk. There is no Intel or Windows version, by design.
- Status Public beta.
- Price Free, including commercial use at work. The paid product is OOMU Control, which adds sign-in, policy, records, private capabilities, deployment, and budgets for organizations.
- Name and trademark OOMU is styled in capitals and is a registered trademark of Eldris. Eldris takes an initial capital only. Eldris derives from Scandinavian roots: eld, fire, and ris, guardian.
- Product site oomu.ai carries the product detail, the documentation, and the release notes.
Speaking and comment
What Dr. Allan can speak to.
On the record, on background, or on a panel. He will also say when a question is outside what he can speak to usefully, which is more often than you might expect.
Agentic systems and human approval
What it takes to let software act on someone's behalf safely, and how that holds up outside a controlled demonstration.
AI policy and what a rule does inside a company
Drawn from years representing organizational interests before state and federal policymakers.
AI in the multinational enterprise
The subject of his doctoral research, and of two decades working across the United States and Asia.
Boards, diligence, and AI claims
How directors and investors should test an AI business case, and where those cases usually fail.
Jargon as a business model
Why the industry benefits from making the technology look difficult, and what it costs the people it is sold to.
The raven is the Eldris mark. It is a single black shape and should be reproduced in solid black on light backgrounds or solid white on dark ones, with nothing added to it. The wordmark is set in Outfit Bold.
Please do not recolor the mark, apply effects to it, set it inside a container shape, or rebuild it as an outline. It has no symbolic program attached to it, so there is no raven lore to repeat.
For OOMU product screenshots, the app icon, and the OOMU mark, use the assets on oomu.ai. Anything you need that is not on either site, ask and we will send it.
Coverage
Nothing to list here yet.
OOMU is in public beta and the firm has not run a press cycle. When there is coverage worth reading, it will appear here rather than as a wall of logos. In the meantime, the product is free and takes about a minute to install, which is a better basis for a story than a briefing.
On deadline?
Say so in the first line, with the outlet and the time you need it by. Press inquiries are read the day they arrive.